


Global Trading & Distribution Experts
Partner with Us for Trusted Products, Ensuring Global Reach and Seamless Distribution in Just a Few Easy Steps.
Global Trading & Distribution Experts
Partner with Us for Trusted Products, Ensuring Global Reach and Seamless Distribution in Just a Few Easy Steps.

our story
We specialize in distributing a wide range of FMCG products across key markets such as the Middle East, Africa, Far East, UK, Australia, and the USA. Our strong partnerships with renowned brands like RB, Kellogg’s, General Mills, and Wipro underscore our commitment to delivering quality products to consumers worldwide. We are distributors and strategic partners, helping aspiring brand owners navigate the competitive Middle East markets.
Our expertise in distributor mapping and channel specialization ensures that brands can effectively reach their target audiences.
Beyond our core business, we play a vital role in the global market by purchasing excess or slow-moving non-food products in bulk. This enables us to distribute these items in smaller markets without affecting the pricing in the primary market.
Rajesh Chawla
Managing Director, Sumeru Trading Fze